OVERVIEW
Executive MBA in Strategic Marketing SBM ITB & MarkPlus Institute is the first and the only one postgraduate program in strategic marketing in Indonesia. Conducted all in English, the program is designed to give you the understanding of how marketing strategy should be formulated in the landscape of new Indonesia and the new ASEAN as well.
Most subjects are designed to give a more contextual point of views according to what happen in Indonesia now and in the near future. On top of that, this program also includes the relevance of ASEAN Economic Community as one important aspect of marketing in viewing ASEAN as big and promising one single borderless market.
SBM ITB that was selected as The Best Business School 2017 by Global Brands Magazine and MarkPlus, Inc as the leading marketing consulting in Indonesia makes this collaboration as the most profound and rigor master program in strategic marketing.
OVERVIEW
Executive MBA in Strategic Marketing SBM ITB & MarkPlus Institute is the first and the only one postgraduate program in strategic marketing in Indonesia. Conducted all in English, the program is designed to give you the understanding of how marketing strategy should be formulated in the landscape of new Indonesia and the new ASEAN as well.
Most subjects are designed to give a more contextual point of views according to what happen in Indonesia now and in the near future. On top of that, this program also includes the relevance of ASEAN Economic Community as one important aspect of marketing in viewing ASEAN as big and promising one single borderless market.
SBM ITB that was selected as The Best Business School 2017 by Global Brands Magazine and MarkPlus, Inc as the leading marketing consulting in Indonesia makes this collaboration as the most profound and rigor master program in strategic marketing.
TESTIMONIALS
Ferry Pasalini
Senior Key Account Officer
Industrial Fuel Marketing
PT Pertamina (Persero)
Deny Sukendar
Assistant to Corporate Marketing Director
PT Pertamina (Persero)
Juni Karlina
Chief Marketing Officer
Orang Tua Group
Maxim Mulyadi
Entrepreneur/ CEO
Pelangi AMDK
Walid Akbar
Officer LPG Pricing – Domestic Gas
PT Pertamina (Persero)
RELATED NEWS
NINE DEFINITE REASONS
WHY YOU SHOULD JOIN:
THE FIRST AND THE ONLY ONE IN INDONESIA
The First EMBA in Strategic Marketing in Indonesia and by far still the only one.
Not focusing only on the tactical aspects of marketing.
Demonstrating a more strategic role of marketing to ensure the sustainability if companies.
MOST RELEVANT WITH CURRENT AND FUTURE BUSINESS LANDSCAPE
Aligned with the landscape of new Indonesia and the new ASEAN ass well
Designed to give a more contestual point of views according to what happen in Indonesia now and in the near future.
Relevant topics with ASEAN Economic Community as big and promising one single borderless market.
MOST ENGAGED WITH REAL BUSINESS SOCIETY
Opportunities to meet and learn from real business practitioners.
Involvement in so many offline marketing activities organized by MarkPlus, Inc.
Opportunitiy for selected students to join Executive Education Program or attending The Jakarta CMO Club events where they can meet the real top notch CMOs of Indonesia.
MOST RIGOROUS AND UPDATED MARKETING CONCEPTS
Combining the indisputably proven legacy marketing concepts with more advanced relevant marketing contexts known as the New Wave Marketing.
Acknowledging the academic contect that function as the primary platform strictly implemented at SBM-ITB.
Conveying the newest concept while it is still fresh and relevant without any unnecessary delay
FACILITATED BY SCHOLARLY ACADEMICIANS AND EXPERIENCE PRACTITIONERS
Combining academicians with strong practical knowledge and practitioners with strong conceptual capability.
Able to give the best from both academic and business world to the participants.
Featuring a keynote lecture delivered by academician or business luminaries in every opening session.
VARIOUS MARKETING EVENTS AS ADDITIONAL VALUE FOR STUDENTS
Opportunity to attend several marketing-related events such as Asia Marketing Summit organized by MarkPlus, Inc.
Enriching students’ perspective towards marketing in an enjoyable approach yet full with invaluable lessons.
Introducing ‘extra and informal’ sessions rarely conducted so far in similar MBA programs in Indonesia.
NETWORKING OPPORTUNITIES THROUGH MARKPLUS CENTERS FOR VARIOUS INTERESTS
Opportunity to join by-invitation-only discussion forums conducted regularly by MarkPlus Centers for various interests (economy & business, public
services, transportation & logistics, and small-medium enterprise).
Featuring luminaries of leaders and practitioners both from business and goverment sectors.
Presenting first hand information from the right sources as well as establishing valuable network.
NEW REVERSED CASE METHOD: THE CODIFICATION OF GUEST LECTURERS’ TACIT KNOWLEDGE
Delivering ‘up-close and personal’ sessions with renowned guest lecturers in a ‘story-telling’ approach.
Challange students to convert the tacit knowledge into explicit knowledge supported with relevant theories and concepts.
Facilitating students to develop a simple but sound model. identify gaps with the theories, and point out the lessons learned.
STUDENTS-BASED BOOK PUBLICATION AT THE END OF PROGRAM
Positivity for students to co-create and collaborate with their own classmates to author and publish a book at the end of this program.
Regarded as part of the concluding remark for students of this EMBA program.
Representing students’ preliminary contribution, both to the academic world and business society at large.
NINE DEFINITE REASONS
WHY YOU SHOULD JOIN:
THE FIRST AND THE ONLY ONE IN INDONESIA
The First EMBA in Strategic Marketing in Indonesia and by far still the only one.
Not focusing only on the tactical aspects of marketing.
Demonstrating a more strategic role of marketing to ensure the sustainability if companies.
MOST RELEVANT WITH CURRENT AND FUTURE BUSINESS LANDSCAPE
Aligned with the landscape of new Indonesia and the new ASEAN ass well
Designed to give a more contextual point of views according to what happen in Indonesia now and in the near future.
Relevant topics with ASEAN Economic Community as big and promising one single borderless market.
MOST ENGAGED WITH REAL BUSINESS SOCIETY
Opportunities to meet and learn from real business practitioners.
Involvement in so many offline marketing activities organized by MarkPlus, Inc.
Opportunitiy for selected students to join Executive Education Program or attending The Jakarta CMO Club events where they can meet the real top notch CMOs of Indonesia.
MOST RIGOROUS AND UPDATED MARKETING CONCEPTS
Combining the indisputably proven legacy marketing concepts with more advanced relevant marketing concepts known as the New Wave Marketing.
Acknowledging the academic context that function as the primary platform strictly implemented at SBM-ITB.
Conveying the newest concept while it is still fresh and relevant without any unnecessary delay
FACILITATED BY SCHOLARLY ACADEMICIANS AND EXPERIENCE PRACTITIONERS
Combining academicians with strong practical knowledge and practitioners with strong conceptual capability.
Able to give the best from both academic and business world to the participants.
Featuring a keynote lecture delivered by academician or business luminaries in every opening session.
VARIOUS MARKETING EVENTS AS ADDITIONAL VALUE FOR STUDENTS
Opportunity to attend several marketing-related events such as Asia Marketing Summit organized by MarkPlus, Inc.
Enriching students’ perspective towards marketing in an enjoyable approach yet full with invaluable lessons.
Introducing ‘extra and informal’ sessions rarely conducted so far in similar MBA programs in Indonesia.
NETWORKING OPPORTUNITIES THROUGH MARKPLUS CENTERS FOR VARIOUS INTERESTS
Opportunity to join by-invitation-only discussion forums conducted regularly by MarkPlus Centers for various interests (economy & business, public
services, transportation & logistics, and small-medium enterprise).
Featuring luminaries of leaders and practitioners both from business and goverment sectors.
Presenting first hand information from the right sources as well as establishing valuable network.
NEW REVERSED CASE METHOD: THE CODIFICATION OF GUEST LECTURERS’ TACIT KNOWLEDGE
Delivering ‘up-close and personal’ sessions with renowned guest lecturers in a ‘story-telling’ approach.
Challange students to convert the tacit knowledge into explicit knowledge supported with relevant theories and concepts.
Facilitating students to develop a simple but sound model. identify gaps with the theories, and point out the lessons learned.
STUDENTS-BASED BOOK PUBLICATION AT THE END OF PROGRAM
Positivity for students to co-create and collaborate with their own classmates to author and publish a book at the end of this program.
Regarded as part of the concluding remark for students of this EMBA program.
Representing students’ preliminary contribution, both to the academic world and business society at large.
LEARNING METHOD
PROGRAM COURSES
FACULTY MEMBERS & FACILITATOR TEAM
Prof. Kuntoro Mangkusubroto
Founder and Chairman
School Advisory Council SBM ITB
DR. Agung WIcaksono
Academic Committee
SBM ITB Jakarta Campus
DR. Yos Sunitiyoso
Director
SBM ITB Jakarta Campus
DR. (H.C.) Hermawan Kartajaya
Founder and Chairman
MarkPlus, Inc.
DR. Jacky Mussry
Deputy CEO
MarkPlus, Inc.
Iwan Setiawan, MBA
Chief Knowledge Officer
MarkPlus, Inc.
ADMISSION
To be admitted, a candidate must have an excellent degrees from reputable university with minimum of B accreditation. In the selection process, you must also pass the tests of TPA Bappenas (min score 475), English (min TOEFL score 500 or IELTS 5,5), and Interview.
We welcome expatriate candidates as we deliver all programs in English.
APPLICATION PROCEDURE & REQUIREMENT
- Possess a Bachelor degree from accredited universities (Minimum B). Overseas undergraduate applicants must submit equalization statement from DIKTI.
- Submit the hard copy of the following documents to MarkPlus Institute no later than 30 August 2019:
a. Copy of TOEFL ITP/IBT/IELTS certicate
b. Copy of TPA Bappenas certicate for Indonesian citizen applicants. Please register directly to Otto-Bappenas on koperasi.bappenas.go.id/uuopt/
c. Copy of GMAT certicate for international applicants - Register online and upload all required documents at: http://usm.itb.ac.id/oreg/ starting September 2019.
- Make your admission fee payment transferred to:
| Subject | Fee | Account Number |
|---|---|---|
| Registration (Indonesian Citizen) |
IDR 750,000 | Bank Name: Bank BNI Cabang PTB Acc Name: Pendaftaran Program Magister ITB Acc Number: 988 00211 97000201 |
| Registration (International Applicants) |
IDR 1,500,000 | Bank Name: Bank BNI Cabang PTB Swift Code: BNINIDJAITB Acc Name: Pendaftaran Program Magister ITB Acc Number: 988 00211 97000201 |
- Submit the summary of your online registration and admission fee payment to: nathaya.rattu@markplusinc.com
- Join the interview test
STEPS OF ENROLLMENT
Tuition Fee:
IDR 125 Million
Program Duration:
18 Months
TUITION FEE BREAKDOWN
| Component | Currency | Amount | Remark |
|---|---|---|---|
| Confirmation Fee | IDR | 15,000,000 | Payable after confirmation form submit |
| Tuition Fee 1 | IDR | 30,000,000 | Payable before Semester I starts (December 2019) |
| Tuition Fee 2 | IDR | 20,000,000 | Payable before Semester II/Short Semester starts (March 2020) |
| Tuition Fee 3 | IDR | 40,000,000 | Payable before Semester III starts (June 2020) |
| Tuition Fee 4 | IDR | 20,000,000 | Payable before Semester IV starts (November 2020) |