OVERVIEW
Executive MBA in Strategic Marketing SBM ITB & MarkPlus Institute is the first and the only one postgraduate program in strategic marketing in Indonesia. Conducted all in English, the program is designed to give you the understanding of how marketing strategy should be formulated in the landscape of new Indonesia and the new ASEAN as well.
Most subjects are designed to give a more contextual point of views according to what happen in Indonesia now and in the near future. On top of that, this program also includes the relevance of ASEAN Economic Community as one important aspect of marketing in viewing ASEAN as big and promising one single borderless market.
SBM ITB that was selected as The Best Business School 2017 by Global Brands Magazine and MarkPlus, Inc as the leading marketing consulting in Indonesia makes this collaboration as the most profound and rigor master program in strategic marketing.
OVERVIEW
Executive MBA in Strategic Marketing SBM ITB & MarkPlus Institute is the first and the only one postgraduate program in strategic marketing in Indonesia. Conducted all in English, the program is designed to give you the understanding of how marketing strategy should be formulated in the landscape of new Indonesia and the new ASEAN as well.
Most subjects are designed to give a more contextual point of views according to what happen in Indonesia now and in the near future. On top of that, this program also includes the relevance of ASEAN Economic Community as one important aspect of marketing in viewing ASEAN as big and promising one single borderless market.
SBM ITB that was selected as The Best Business School 2017 by Global Brands Magazine and MarkPlus, Inc as the leading marketing consulting in Indonesia makes this collaboration as the most profound and rigor master program in strategic marketing.
TESTIMONIALS
Ferry Pasalini
Senior Key Account Officer
Industrial Fuel Marketing
PT Pertamina (Persero)
Deny Sukendar
Assistant to Corporate Marketing Director
PT Pertamina (Persero)
Juni Karlina
Chief Marketing Officer
Orang Tua Group
Maxim Mulyadi
Entrepreneur/ CEO
Pelangi AMDK
Walid Akbar
Officer LPG Pricing – Domestic Gas
PT Pertamina (Persero)
RELATED NEWS
NINE DEFINITE REASONS
WHY YOU SHOULD JOIN:
THE FIRST AND THE ONLY ONE IN INDONESIA
The First EMBA in Strategic Marketing in Indonesia and by far still the only one.
Not focusing only on the tactical aspects of marketing.
Demonstrating a more strategic role of marketing to ensure the sustainability if companies.
MOST RELEVANT WITH CURRENT AND FUTURE BUSINESS LANDSCAPE
Aligned with the landscape of new Indonesia and the new ASEAN as well
Designed to give a more contestual point of views according to what happen in Indonesia now and in the near future.
Relevant topics with ASEAN Economic Community as big and promising one single borderless market.
MOST ENGAGED WITH REAL BUSINESS SOCIETY
Opportunities to meet and learn from real business practitioners.
Involvement in so many offline marketing activities organized by MarkPlus, Inc.
Opportunitiy for selected students to join Executive Education Program or attending The Jakarta CMO Club events where they can meet the real top notch CMOs of Indonesia.
MOST RIGOROUS AND UPDATED MARKETING CONCEPTS
Combining the indisputably proven legacy marketing concepts with more advanced relevant marketing contexts known as the New Wave Marketing.
Acknowledging the academic contect that function as the primary platform strictly implemented at SBM-ITB.
Conveying the newest concept while it is still fresh and relevant without any unnecessary delay
FACILITATED BY SCHOLARLY ACADEMICIANS AND EXPERIENCE PRACTITIONERS
Combining academicians with strong practical knowledge and practitioners with strong conceptual capability.
Able to give the best from both academic and business world to the participants.
Featuring a keynote lecture delivered by academician or business luminaries in every opening session.
VARIOUS MARKETING EVENTS AS ADDITIONAL VALUE FOR STUDENTS
Opportunity to attend several marketing-related events such as Asia Marketing Summit organized by MarkPlus, Inc.
Enriching students’ perspective towards marketing in an enjoyable approach yet full with invaluable lessons.
Introducing ‘extra and informal’ sessions rarely conducted so far in similar MBA programs in Indonesia.
NETWORKING OPPORTUNITIES THROUGH MARKPLUS CENTERS FOR VARIOUS INTERESTS
Opportunity to join by-invitation-only discussion forums conducted regularly by MarkPlus Centers for various interests (economy & business, public services, transportation & logistics, and small-medium enterprise).
Featuring luminaries of leaders and practitioners both from business and goverment sectors.
Presenting first hand information from the right sources as well as establishing valuable network.
NEW REVERSED CASE METHOD: THE CODIFICATION OF GUEST LECTURERS’ TACIT KNOWLEDGE
Delivering ‘up-close and personal’ sessions with renowned guest lecturers in a ‘story-telling’ approach.
Challange students to convert the tacit knowledge into explicit knowledge supported with relevant theories and concepts.
Facilitating students to develop a simple but sound model. identify gaps with the theories, and point out the lessons learned.
STUDENTS-BASED BOOK PUBLICATION AT THE END OF PROGRAM
Positivity for students to co-create and collaborate with their own classmates to author and publish a book at the end of this program.
Regarded as part of the concluding remark for students of this EMBA program.
Representing students’ preliminary contribution, both to the academic world and business society at large.
NINE DEFINITE REASONS
WHY YOU SHOULD JOIN:
THE FIRST AND THE ONLY ONE IN INDONESIA
The First EMBA in Strategic Marketing in Indonesia and by far still the only one.
Not focusing only on the tactical aspects of marketing.
Demonstrating a more strategic role of marketing to ensure the sustainability if companies.
MOST RELEVANT WITH CURRENT AND FUTURE BUSINESS LANDSCAPE
Aligned with the landscape of new Indonesia and the new ASEAN ass well
Designed to give a more contextual point of views according to what happen in Indonesia now and in the near future.
Relevant topics with ASEAN Economic Community as big and promising one single borderless market.
MOST ENGAGED WITH REAL BUSINESS SOCIETY
Opportunities to meet and learn from real business practitioners.
Involvement in so many offline marketing activities organized by MarkPlus, Inc.
Opportunitiy for selected students to join Executive Education Program or attending The Jakarta CMO Club events where they can meet the real top notch CMOs of Indonesia.
MOST RIGOROUS AND UPDATED MARKETING CONCEPTS
Combining the indisputably proven legacy marketing concepts with more advanced relevant marketing concepts known as the New Wave Marketing.
Acknowledging the academic context that function as the primary platform strictly implemented at SBM-ITB.
Conveying the newest concept while it is still fresh and relevant without any unnecessary delay
FACILITATED BY SCHOLARLY ACADEMICIANS AND EXPERIENCE PRACTITIONERS
Combining academicians with strong practical knowledge and practitioners with strong conceptual capability.
Able to give the best from both academic and business world to the participants.
Featuring a keynote lecture delivered by academician or business luminaries in every opening session.
VARIOUS MARKETING EVENTS AS ADDITIONAL VALUE FOR STUDENTS
Opportunity to attend several marketing-related events such as Asia Marketing Summit organized by MarkPlus, Inc.
Enriching students’ perspective towards marketing in an enjoyable approach yet full with invaluable lessons.
Introducing ‘extra and informal’ sessions rarely conducted so far in similar MBA programs in Indonesia.
NETWORKING OPPORTUNITIES THROUGH MARKPLUS CENTERS FOR VARIOUS INTERESTS
Opportunity to join by-invitation-only discussion forums conducted regularly by MarkPlus Centers for various interests (economy & business, public services, transportation & logistics, and small-medium enterprise).
Featuring luminaries of leaders and practitioners both from business and goverment sectors.
Presenting first hand information from the right sources as well as establishing valuable network.
NEW REVERSED CASE METHOD: THE CODIFICATION OF GUEST LECTURERS’ TACIT KNOWLEDGE
Delivering ‘up-close and personal’ sessions with renowned guest lecturers in a ‘story-telling’ approach.
Challange students to convert the tacit knowledge into explicit knowledge supported with relevant theories and concepts.
Facilitating students to develop a simple but sound model. identify gaps with the theories, and point out the lessons learned.
STUDENTS-BASED BOOK PUBLICATION AT THE END OF PROGRAM
Positivity for students to co-create and collaborate with their own classmates to author and publish a book at the end of this program.
Regarded as part of the concluding remark for students of this EMBA program.
Representing students’ preliminary contribution, both to the academic world and business society at large.
LEARNING METHOD
PROGRAM COURSES
FACULTY MEMBERS & FACILITATOR TEAM
Prof. Kuntoro Mangkusubroto
Founder and Chairman
School Advisory Council SBM-ITB
DR. (H.C.) Hermawan Kartajaya
Founder and Chairman of M-Corp.
Dr. Yos Sunitioso
Acting Director of
SBM-ITB Jakarta Campus
DR. Agung WIcaksono
Academic Committee of
SBM-ITB Jakarta Campus
Yudo Anggoro, Ph.D
Academician
Dr. Jacky Mussry
CEO of MarkPlus, Inc.
Iwan Setiawan, MBA
CEO of
Marketeers
ADMISSION
Admission MBA Program
In general, applicants to SBM ITB postgraduate program must have the following:
- University graduates with accredited or equalized/recognized study programs.
- University’s accreditaton of applicant is preferred minimum B to be accepted into the intended program.
- Academic levels that can register/participate in the selection are Diploma IV (Applied Bachelor) or Bachelor level graduates.
1. Written Application
An eligible applicant for admission to MBA ITB you must provide a minimum TPA Bappenas score of 475 (not required for foreign candidates) and TOEFL score of 500.
Please prepare a compilation of relevant materials to showcase your qualifications. All materials must be submitted to www.usm.itb.ac.id/oreg by the application deadline. The relevant documents may include (but not limited to) the followings:
We require uploaded transcripts from all undergraduate academic institutions of your previous study.
You may upload temporary or student copy of your transcript; however, we will request an official copy for verification purposes should you be admitted to ITB.
There is no minimum GPA to apply. Undergraduate academics are just one factor uses to evaluate an applicant.
We require uploaded bachelor’s degree certificate from all undergraduate academic institutions of your previous study.
You may upload temporary or student copy of your certificate; however, we will request an official copy for verification purposes should you be admitted to ITB.
Applicant must have Diploma IV (Applied Bachelor) or Bachelor degree from an accredited college/university minimum B in Indonesia or reputable overseas university.
Certificate of ELPT from UPT Bahasa ITB with minimum score 77. We also accept TOEFL/IELTS held by ETS/Cambridge/British Council/IDP with minimum score of 500 (pBT) / 151 (cBT) / 56 (iBT) or IELTS 5.0 or TOEIC 500.
*can be submitted the latest 5 January 2022
Certificate of TPA Bappenas from OTO Bappenas with a minimum score of 475.
*can be submitted later
Put e-mail address of 2 (two) or more of colleagues/lecturers who have professionally cooperated with you and able to give clear recommendation.
Transfer the registration fee and generate the Virtual Account number after you finish filling the data on the online registration.
Registration Fee
Indonesian Nationals: IDR 750,000Foreign Nationals: IDR 1,500,000
You must be able to show proof of ownership of health insurance which is valid for a minimum of 2 semesters (renewable).
Applicants who use BPJS / KIS as health insurance, ITB only accepts BPJS / KIS documents funded by the agency / institution / company where the applicant / applicantparents works.
*can be submitted later if the applicant have passed the selection
Application Deadlines
Online registration: September – October 20222. Case-based interview
If you have TPA and TOEFL, please go to Admission Form and we will contact you later. However, due to this pandemic, we understand that TPA and/or TOEFL cannot be undertaken. For those of you who have not yet submitted, you are required to join this test.
How to do this test?Please fill in Admission Confirmation Form. Later, the admission will send you business case in which you are required to make a concise analysis of the case for 500 – 800 words (max. 2 pages A4), font Arial size 11. The critical analysis shall make use information and facts provided in the case which can be combined with any concept/theory that you think relevant.The analysis shall answer these questions:
- What is the problem faced by the decision maker(s) in the case?
- What is your proposed solution/decision if you were the decision maker(s)? Explain and elaborate you solution/decision.
You have maximum of 1×24 hour to submit your essay containing your analysis to the designated link/e-mail that will be delivered by the Admission and we will invite you for interview if your essay passes our academic standards*. Please note that we will also check if your essay consists of plagiarism act. *For Entrepreneurship program (Jakarta and Bandung Campus) applicants, during the essay interview you also require to present your business proposal.
Admission Schedule
| Admission Steps | Batch 1 | Batch 2 | Batch 3 |
|---|---|---|---|
| Online registration period | 12 September - 14 October 2022 | 17 October - 11 November 2022 | 14 November - 9 Desember 2022 |
| Admission confirmation deadline | 14 October 2022 | 11 November 2022 | 9 December 2022 |
| Business case delivery to applicants | September 2022 | October 2022 | November 2022 |
| Applicants upload the essay | September 2022 | October 2022 | November 2022 |
| Notification for candidates selected for interview | October 2022 | October 2022 | November 2022 |
| Interview for the selected applicants | October 2022 | October 2022 | November 2022 |
| Result Notification | October 2022 | November 2022 | November 2022 |
3. Post-Interview activities
We will announce your interview result one month after the interview, at the latest. For those of you who got accepted, please follow the next step of the admission process by referring to Pendaftaran Ulang Program Pasca Sarjana.
Please also note that TPA and TOEFL certificates are still needed and will be collected during your study if you get accepted for this program.
APPLICATION PROCEDURE & REQUIREMENT
- Possess a Bachelor/Diploma 4 degree from accredited universities (minimum B). Overseas undergraduate applicants must submit eqalization statement from DIKTI.
- Submit the soft copy of the following document to MarkPlus Institute :
- Copy of TOEFL ITP/IBT/IELTS certificate
- Copy of TPA Bappenas certificate for Indonesia citizen applicants
- Copy of GMAT certificate for international applicants
*SBM ITB is regulary hosting the collective test for TPA and ELPT, you can find the schedule on our admission page or by filling bit.ly/ADM_POSTGRADSBM
- Register online and upload all required documents at: http://usm.itb.ac.id/oreg. Online registration will be available on 10 September-24 October 2019.
- Transfer the registration fee and generated the Virtual Account number after you finish filling the data on online registration.
- SBM ITB postgraduate applicants must confirm his/her admission process by submitting copies of the documents after the online registration is completed. Confirmation through this link: bit.ly/ADM_POSTGRADSBM.
- Submit the summary of your online registration and admission fee payment to: nathaya.rattu@markplusinc.com
- Join the interview test
STEPS OF ENROLLMENT
Tuition Fee:
IDR 160 Million
Program Duration:
18 Months
TUITION FEE BREAKDOWN
| No | Component | Currency | Tuition Fee | Remark |
|---|---|---|---|---|
| 1 | Confirmation Fee | IDR | 20,000,000 | Payable after accepted |
| 2 | Tuition Fee 1 | IDR | 35,000,000 | Payable before Semester I starts (December 2022) |
| 3 | Tuition Fee 2 | IDR | 35,000,000 | Payable before Semester II/Short Semester starts (May 2023) |
| 4 | Tuition Fee 3 | IDR | 35,000,000 | Payable before Semester III (August 2023) |
| 5 | Tuition Fee 4 | IDR | 35,000,000 | Payable before Semester III starts (January 2024) |
| Total (IDR) | 160,000,000 |
TUITION FEE BREAKDOWN
| No | Component | Currency | Amount | Remark |
|---|---|---|---|---|
| 1 | Confirmation Fee | IDR | 20,000,000 | Payable after accepted |
| 2 | Tuition Fee 1 | IDR | 35,000,000 | Payable before Semester I starts (December 2021) |
| 3 | Tuition Fee 2 | IDR | 35,000,000 | Payable before Semester II/Short Semester starts (May 2022) |
| 4 | Tuition Fee 3 | IDR | 35,000,000 | Payable before Semester III (August 2022) |
| 5 | Tuition Fee 4 | IDR | 35,000,000 | Payable before Semester III starts (January 2023) |
| Total (IDR) | 160,000,000 |
FREQUENTLY ASKED QUESTIONS
General Questions
All classes will be held offline at Philip Kotler Theater at eighty-eight office tower Kota Kasablanka, unless special circumstance happen such an increase in COVID-19 number.
Our program is designed to be completed in 18 months with classes held on weekend (Saturday and Sunday).
Your degree is legitimately issued by SBM-ITB
The programme is taught by members of SBM-ITB faculty and MarkPlus, Inc. practitioners to get insight from both theoretical and practices perspectives. SMEMBA also invite guest lecture from global oriented company to enrich the class insight and experience.
SMEMBA is aimed at people who have gained some high-quality work experience, but who are at a relatively early stage in their career. It is suitable for people who want to increase their knowledge of Strategic marketing to:
- Enhance their existing career and accelerate their promotion prospects
- Change career by changing function, or industry
- Start their own business.
Most teaching takes the form of structured lectures and case studies. The style is participatory and classes frequently include case analysis and discussion. There are also projects and group work, field investigations and visits, as well as individual research and simulations.
The class will be held on Philip Kotler Theater Class at 88 Office Tower Kota Kasablanka.
Finance related information
The total tuition fee for a 18 months studies is IDR 160 000 000 with 4 installment.
The application fee is IDR 750.000 and it was un-refundable.
Admission Process and Requirements
SMEMBA start admission at the early of September and ended at the middle of November
For the Class of 2023, the admission will start on early September 2022
The Application for class 2023, will end at November 2022
All classes will be held offline at Philip Kotler Theater at eighty-eight office tower Kota Kasablanka, unless special circumstance happen such an increase in COVID-19 number.
Having at least 3 years full-time working experience is a key benchmark for the Admissions Committee to evaluate the candidates’ suitability for joining the program. The average working experience of our participants is 5 years while the average age is 32 years old. Prospective candidate who have less than 3 years’ experience are encourages to send their resumes for a preliminary review before proceeding with the application.
Full-time employment is a prerequisite for being admitted to the program. The program is designed in a way that participants are encouraged to apply what they have learnt in class at the workplace and then share their insight with fellow participants. Prospective candidate are encourage to send their resumes for a preliminary review before proceeding with the application.
Applicant must have Diploma IV (applied bachelor) or Bachelor degree from an accredited collage/ university minimum B in Indonesia or reputable overseas university and an eligible applicant for admission to MBA ITB must provide a minimum TPA Bappenas score of 475 (not required for foreign candidates) and TOEFL (or equivalent) score of 500.
There is no particular preference. We welcome applications from arts, languages and philosophy graduates as well as those from the pure sciences, engineering, maths, and the social sciences, including business and economics.
An interview is required for every participant. After we review the completed application, we will be sending invitation to applicant email for a group case-based interview. You will be receiving a case to be analyze and discuss in the interview with other applicant and interviewer(s).
After your application is submitted to the SBM-ITB MBA program, you can expect the following timeline for updates from the admission team. Application who are invited to interview will be notified via email. The interview invitation email will include a link to schedule an interview, and resources to prepare for a case-based interview. And this process will be taking about 5 working days after the end of the application for each batch.
A TOEFL (or equivalent) test is a must for the program applicant with minimum score of 475 IBT.
A TPA test is a must for applying the program with minimum score of 475 unless you are a foreign applicant where GMAT score might be submitted.
There is no strict requirement on this. The letters can be from current or past supervisors, business partners, colleagues, etc.