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OVERVIEW

Executive MBA in Strategic Marketing SBM ITB & MarkPlus Institute is the first and the only one postgraduate program in strategic marketing in Indonesia. Conducted all in English, the program is designed to give you the understanding of how marketing strategy should be formulated in the landscape of new Indonesia and the new ASEAN as well.

Most subjects are designed to give a more contextual point of views according to what happen in Indonesia now and in the near future. On top of that, this program also includes the relevance of ASEAN Economic Community as one important aspect of marketing in viewing ASEAN as big and promising one single borderless market.

SBM ITB that was selected as The Best Business School 2017 by Global Brands Magazine and MarkPlus, Inc as the leading marketing consulting in Indonesia makes this collaboration as the most profound and rigor master program in strategic marketing.

OVERVIEW

Executive MBA in Strategic Marketing SBM ITB & MarkPlus Institute is the first and the only one postgraduate program in strategic marketing in Indonesia. Conducted all in English, the program is designed to give you the understanding of how marketing strategy should be formulated in the landscape of new Indonesia and the new ASEAN as well.

Most subjects are designed to give a more contextual point of views according to what happen in Indonesia now and in the near future. On top of that, this program also includes the relevance of ASEAN Economic Community as one important aspect of marketing in viewing ASEAN as big and promising one single borderless market.

SBM ITB that was selected as The Best Business School 2017 by Global Brands Magazine and MarkPlus, Inc as the leading marketing consulting in Indonesia makes this collaboration as the most profound and rigor master program in strategic marketing.

TESTIMONIALS

NINE DEFINITE REASONS

WHY YOU SHOULD JOIN:

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THE FIRST AND THE ONLY ONE IN INDONESIA

The First EMBA in Strategic Marketing in Indonesia and by far still the only one.

Not focusing only on the tactical aspects of marketing.

Demonstrating a more strategic role of marketing to ensure the sustainability if companies.

MOST RELEVANT WITH CURRENT AND FUTURE BUSINESS LANDSCAPE

Aligned with the landscape of new Indonesia and the new ASEAN ass well

Designed to give a more contestual point of views according to what happen in Indonesia now and in the near future.

Relevant topics with ASEAN Economic Community as big and promising one single borderless market.

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MOST ENGAGED WITH REAL BUSINESS SOCIETY

Opportunities to meet and learn from real business practitioners.

Involvement in so many offline marketing activities organized by MarkPlus, Inc.

Opportunitiy for selected students to join Executive Education Program or attending The Jakarta CMO Club events where they can meet the real top notch CMOs of Indonesia.

MOST RIGOROUS AND UPDATED MARKETING CONCEPTS

Combining the indisputably proven legacy marketing concepts with more advanced relevant marketing contexts known as the New Wave Marketing.

Acknowledging the academic contect that function as the primary platform strictly implemented at SBM-ITB.

Conveying the newest concept while it is still fresh and relevant without any unnecessary delay

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FACILITATED BY SCHOLARLY ACADEMICIANS AND EXPERIENCE PRACTITIONERS

Combining academicians with strong practical knowledge and practitioners with strong conceptual capability.

Able to give the best from both academic and business world to the participants.

Featuring a keynote lecture delivered by academician or business luminaries in every opening session.

VARIOUS MARKETING EVENTS AS ADDITIONAL VALUE FOR STUDENTS

Opportunity to attend several marketing-related events such as Asia Marketing Summit organized by MarkPlus, Inc.

Enriching students’ perspective towards marketing in an enjoyable approach yet full with invaluable lessons.

Introducing ‘extra and informal’ sessions rarely conducted so far in similar MBA programs in Indonesia.

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NETWORKING OPPORTUNITIES THROUGH MARKPLUS CENTERS FOR VARIOUS INTERESTS

Opportunity to join by-invitation-only discussion forums conducted regularly by MarkPlus Centers for various interests (economy & business, public
services, transportation & logistics, and small-medium enterprise).

Featuring luminaries of leaders and practitioners both from business and goverment sectors.

Presenting first hand information from the right sources as well as establishing valuable network.

NEW REVERSED CASE METHOD: THE CODIFICATION OF GUEST LECTURERS’ TACIT KNOWLEDGE

Delivering ‘up-close and personal’ sessions with renowned guest lecturers in a ‘story-telling’ approach.

Challange students to convert the tacit knowledge into explicit knowledge supported with relevant theories and concepts.

Facilitating students to develop a simple but sound model. identify gaps with the theories, and point out the lessons learned.

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STUDENTS-BASED BOOK PUBLICATION AT THE END OF PROGRAM

Positivity for students to co-create and collaborate with their own classmates to author and publish a book at the end of this program.

Regarded as part of the concluding remark for students of this EMBA program.

Representing students’ preliminary contribution, both to the academic world and business society at large.

NINE DEFINITE REASONS

WHY YOU SHOULD JOIN:

logo_1

THE FIRST AND THE ONLY ONE IN INDONESIA

The First EMBA in Strategic Marketing in Indonesia and by far still the only one.

Not focusing only on the tactical aspects of marketing.

Demonstrating a more strategic role of marketing to ensure the sustainability if companies.

logo_2

MOST RELEVANT WITH CURRENT AND FUTURE BUSINESS LANDSCAPE

Aligned with the landscape of new Indonesia and the new ASEAN ass well

Designed to give a more contextual point of views according to what happen in Indonesia now and in the near future.

Relevant topics with ASEAN Economic Community as big and promising one single borderless market.

logo_3

MOST ENGAGED WITH REAL BUSINESS SOCIETY

Opportunities to meet and learn from real business practitioners.

Involvement in so many offline marketing activities organized by MarkPlus, Inc.

Opportunitiy for selected students to join Executive Education Program or attending The Jakarta CMO Club events where they can meet the real top notch CMOs of Indonesia.

logo_4

MOST RIGOROUS AND UPDATED MARKETING CONCEPTS

Combining the indisputably proven legacy marketing concepts with more advanced relevant marketing concepts known as the New Wave Marketing.

Acknowledging the academic context that function as the primary platform strictly implemented at SBM-ITB.

Conveying the newest concept while it is still fresh and relevant without any unnecessary delay

logo_5

FACILITATED BY SCHOLARLY ACADEMICIANS AND EXPERIENCE PRACTITIONERS

Combining academicians with strong practical knowledge and practitioners with strong conceptual capability.

Able to give the best from both academic and business world to the participants.

Featuring a keynote lecture delivered by academician or business luminaries in every opening session.

logo_6

VARIOUS MARKETING EVENTS AS ADDITIONAL VALUE FOR STUDENTS

Opportunity to attend several marketing-related events such as Asia Marketing Summit organized by MarkPlus, Inc.

Enriching students’ perspective towards marketing in an enjoyable approach yet full with invaluable lessons.

Introducing ‘extra and informal’ sessions rarely conducted so far in similar MBA programs in Indonesia.

logo_7

NETWORKING OPPORTUNITIES THROUGH MARKPLUS CENTERS FOR VARIOUS INTERESTS

Opportunity to join by-invitation-only discussion forums conducted regularly by MarkPlus Centers for various interests (economy & business, public
services, transportation & logistics, and small-medium enterprise).

Featuring luminaries of leaders and practitioners both from business and goverment sectors.

Presenting first hand information from the right sources as well as establishing valuable network.

logo_8

NEW REVERSED CASE METHOD: THE CODIFICATION OF GUEST LECTURERS’ TACIT KNOWLEDGE

Delivering ‘up-close and personal’ sessions with renowned guest lecturers in a ‘story-telling’ approach.

Challange students to convert the tacit knowledge into explicit knowledge supported with relevant theories and concepts.

Facilitating students to develop a simple but sound model. identify gaps with the theories, and point out the lessons learned.

logo_9

STUDENTS-BASED BOOK PUBLICATION AT THE END OF PROGRAM

Positivity for students to co-create and collaborate with their own classmates to author and publish a book at the end of this program.

Regarded as part of the concluding remark for students of this EMBA program.

Representing students’ preliminary contribution, both to the academic world and business society at large.

LEARNING METHOD

PROGRAM COURSES

FACULTY MEMBERS & FACILITATOR TEAM

Prof. Kuntoro Mangkusubroto
Founder and Chairman
School Advisory Council SBM ITB

DR. Agung WIcaksono
Academic Committee
SBM ITB Jakarta Campus

DR. Yos Sunitiyoso
Director
SBM ITB Jakarta Campus

DR. (H.C.) Hermawan Kartajaya
Founder and Chairman
MarkPlus, Inc.

DR. Jacky Mussry
Deputy CEO
MarkPlus, Inc.

Iwan Setiawan, MBA
Chief Knowledge Officer
MarkPlus, Inc.

ADMISSION

Admission MBA Program

In general, applicants to SBM ITB postgraduate program must have the following:

  1. University graduates with accredited or equalized/recognized study programs.
  2. University’s accreditaton of applicant is preferred minimum B to be accepted into the intended program.
  3. Academic levels that can register/participate in the selection are Diploma IV (Applied Bachelor) or Bachelor level graduates.

1. Written Application

An eligible applicant for admission to MBA ITB you must provide a minimum TPA Bappenas score of 475 (not required for foreign candidates) and TOEFL score of 475.

Please prepare a compilation of relevant materials to showcase your qualifications. All materials must be submitted to www.usm.itb.ac.id/oreg by the application deadline. The relevant documents may include (but not limited to) the followings:

We require uploaded transcripts from all undergraduate academic institutions of your previous study.

You may upload temporary or student copy of your transcript; however, we will request an official copy for verification purposes should you be admitted to ITB.

There is no minimum GPA to apply. Undergraduate academics are just one factor uses to evaluate an applicant.

We require uploaded bachelor’s degree certificate from all undergraduate academic institutions of your previous study.

You may upload temporary or student copy of your certificate; however, we will request an official copy for verification purposes should you be admitted to ITB.

Applicant must have Diploma IV (Applied Bachelor) or Bachelor degree from an accredited college/university minimum B in Indonesia or reputable overseas university.

Certificate of ELPT from UPT Bahasa ITB with minimum score 77*. We also accept TOEFL/IELTS held by ETS/Cambridge/British Council/IDP with minimum score of 475 (pBT) / 151 (cBT) / 56 (iBT) or IELTS 5.0 or TOEIC 500. For BLEMBA program applicants in Jakarta Campus, the minimum score is 90 (ELPT) or 500 (ITP-TOEFL) or 5.5 (IELTS) or 575 (TOEIC).

*can be submitted later

Certificate of TPA Bappenas from OTO Bappenas with a minimum score of 475.

*can be submitted later

Put e-mail address of 2 (two) or more of colleagues/lecturers who have professionally cooperated with you and able to give clear recommendation.

Transfer the registration fee and generate the Virtual Account number after you finish filling the data on the online registration.

Registration Fee

Indonesian Nationals: IDR 750,000
Foreign Nationals: IDR 1,500,000

You must be able to show proof of ownership of health insurance which is valid for a minimum of 2 semesters (renewable).

Applicants who use BPJS / KIS as health insurance, ITB only accepts BPJS / KIS documents funded by the agency / institution / company where the applicant / applicantparents works.

*can be submitted later if the applicant have passed the selection

Application Deadlines

Online registration: 14 September – 23 October 2020

2. Case-based interview

If you have TPA and TOEFL, please go to Admission Form and we will contact you later. However, due to this pandemic, we understand that TPA and/or TOEFL cannot be undertaken. For those of you who have not yet submitted, you are required to join this test.

How to do this test?Please fill in Admission Confirmation Form. Later, the admission will send you business case in which you are required to make a concise analysis of the case for 500 – 800 words (max. 2 pages A4), font Arial size 11. The critical analysis shall make use information and facts provided in the case which can be combined with any concept/theory that you think relevant.The analysis shall answer these questions:

  1. What is the problem faced by the decision maker(s) in the case?
  2. What is your proposed solution/decision if you were the decision maker(s)? Explain and elaborate you solution/decision.

You have maximum of 1×24 hour to submit your essay containing your analysis to the designated link/e-mail that will be delivered by the Admission and we will invite you for interview if your essay passes our academic standards*. Please note that we will also check if your essay consists of plagiarism act. *For Entrepreneurship program (Jakarta and Bandung Campus) applicants, during the essay interview you also require to present your business proposal.

Admission Schedule

Admission Steps Batch 1 Batch 2 Batch 3*
Business case delivery to applicants 25 Sept 16 Oct 6 Nov
Applicants upload the essay 26 Sept 17 Oct 7 Nov
Notification for candidates selected to interview 2 Oct 23 Oct 13 Nov
Interview for the selected applicants 5-9 Oct 26-28 Oct 16-20 Nov
Result Notification 14 Oct 4 Nov 25 Nov
*For Batch 3, terms and conditions are applied following the ITB’s deadline application

3. Post-Interview activities

We will announce your interview result one month after the interview, at the latest. For those of you who got accepted, please follow the next step of the admission process by referring to Pendaftaran Ulang Program Pasca Sarjana.

Please also note that TPA and TOEFL certificates are still needed and will be collected during your study if you get accepted for this program.

APPLICATION PROCEDURE & REQUIREMENT

  • Possess a Bachelor/Diploma 4 degree from accredited universities (minimum B). Overseas undergraduate applicants must submit eqalization statement from DIKTI.
  • Submit the soft copy of the following document to MarkPlus Institute  :
    1. Copy of TOEFL ITP/IBT/IELTS certificate
    2. Copy of TPA Bappenas certificate for Indonesia citizen applicants
    3. Copy of GMAT certificate for international applicants

    *SBM ITB is regulary hosting the collective test for TPA and ELPT, you can find the schedule on our admission page or by filling bit.ly/ADM_POSTGRADSBM

  • Register online and upload all required documents at: http://usm.itb.ac.id/oregOnline registration will be available on 10 September-24 October 2019.
  • Transfer the registration fee and generated the Virtual Account number after you finish filling the data on online registration.
  • SBM ITB postgraduate applicants must confirm his/her admission process by submitting copies of the documents after the online registration is completed. Confirmation through this link: bit.ly/ADM_POSTGRADSBM.
  • Submit the summary of your online registration and admission fee payment to: nathaya.rattu@markplusinc.com
  • Join the interview test

STEPS OF ENROLLMENT

Tuition Fee:
IDR 140 Million

Program Duration:
18 Months

TUITION FEE BREAKDOWN

No Component Currency Amount Remark
1 Confirmation Fee IDR 15,000,000 Payable after accepted
2 Tuition Fee 1 IDR 35,000,000 Payable before Semester I starts (December 2020)
3 Tuition Fee 2 IDR 20,000,000 Payable before Semester II/Short Semester starts (May 2021)
4 Tuition Fee 3 IDR 35,000,000 Payable before Semester III (August 2021)
5 Tuition Fee 4 IDR 35,000,000 Payable before Semester III starts (January 2022)
Total (IDR) 140,000,000

TUITION FEE BREAKDOWN

No Component Currency Amount Remark
1 Confirmation Fee IDR 15,000,000 Payable after accepted
2 Tuition Fee 1 IDR 35,000,000 Payable before Semester I starts (December 2020)
3 Tuition Fee 2 IDR 20,000,000 Payable before Semester II/Short Semester starts (May 2021)
4 Tuition Fee 3 IDR 35,000,000 Payable before Semester III (August 2021)
5 Tuition Fee 4 IDR 35,000,000 Payable before Semester III starts (January 2022)
Total (IDR) 140,000,000

STUDENTS LOUNGE

THEATER CLASS

RECEPTIONIST

LIBRARY

STUDENTS LOUNGE

THEATER CLASS

RECEPTIONIST

LIBRARY

 
 

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