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OVERVIEW

Executive MBA in Strategic Marketing is designed to give you the understanding about how marketing strategy should be formulated in the landscape of new Indonesia and the new ASEAN as well. Most subjects are designed to give a more contextual point of views according to what happen in Indonesia now and in the near future. On top of that, this program also includes the relevance of ASEAN Economic Community as one important aspect of marketing in viewing ASEAN as big and promising one single borderless market.

OVERVIEW

Executive MBA in Strategic Marketing is designed to give you the understanding about how marketing strategy should be formulated in the landscape of new Indonesia and the new ASEAN as well. Most subjects are designed to give a more contextual point of views according to what happen in Indonesia now and in the near future. On top of that, this program also includes the relevance of ASEAN Economic Community as one important aspect of marketing in viewing ASEAN as big and promising one single borderless market.

TESTIMONIALS

NINE DEFINITE REASONS

WHY YOU SHOULD JOIN:

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THE FIRST AND THE ONLY ONE IN INDONESIA

The First EMBA in Strategic Marketing in Indonesia and by far still the only one.

Not focusing only on the tactical aspects of marketing.

Demonstrating a more strategic role of marketing to ensure the sustainability if companies.

MOST RELEVANT WITH CURRENT AND FUTURE BUSINESS LANDSCAPE

Aligned with the landscape of new Indonesia and the new ASEAN ass well

Designed to give a more contestual point of views according to what happen in Indonesia now and in the near future.

Relevant topics with ASEAN Economic Community as big and promising one single borderless market.

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MOST ENGAGED WITH REAL BUSINESS SOCIETY

Opportunities to meet and learn from real business practitioners.

Involvement in so many offline marketing activities organized by MarkPlus, Inc.

Opportunitiy for selected students to join Executive Education Program or attending The Jakarta CMO Club events where they can meet the real top notch CMOs of Indonesia.

MOST RIGOROUS AND UPDATED MARKETING CONCEPTS

Combining the indisputably proven legacy marketing concepts with more advanced relevant marketing concepts known as the New Wave Marketing.

Acknowledging the academic contect that function as the primary platform strictly implemented at SBM-ITB.

Conveying the newest concept while it is still fresh and relevant without any unnecessary delay

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FACILITATED BY SCHOLARLY ACADEMICIANS AND EXPERIENCE PRACTITIONERS

Combining academicians with strong practical knowladge and practitioners with strong conceptual capability.

Able to give the best from both academic and business world to the participants.

Featuring a keynote lecture delivered by academician or business luminaries in every opening session.

VARIOUS MARKETING EVENTS AS ADDITIONAL VALUE FOR STUDENTS

Opportunity to attend several marketing-related events such as Asia Marketing Summit organized by MarkPlus, Inc.

Enriching students’ perspective towards marketing in an enjoyable approach yet full with invaluable lessons.

Introducing ‘extra and informal’ sessions rarely conducted so far in similar MBA programs in Indonesia.

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NETWORKING OPPORTUNITIES THROUGH MARKPLUS CENTERS FOR VARIOUS INTERESTS

Opportunity to join by-invitation-only discussion forums conducted regularly by MarkPlus Centers for variious interests (economy & business, public
services, transportation & logistics, and small-medium enterprise).

Featuring luminaries of leaders and practitioners both from business and goverment sectors.

Presenting first hand information from the right sources as well as establishing valuable network.

NEW REVERSED CASE METHOD: THE CODIFICATION OF GUEST LECTURERS’ TACIT KNOWLEDGE

Delivering ‘up-close and personal’ sessions with renowned guest lecturers in a ‘story-telling’ approach.

Challange students to convert the tacit knowledge into explicit knowledge supported with relevant theories and concepts.

Facilitating students to develop a simple but sound model. identify gaps with the theories, and point out the lessons learned.

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STUDENTS-BASED BOOK PUBLICATION AT THE END OF PROGRAM

Positivity for students to co-create and collaborate with their own classmates to author and publish a book at the end of this program.

Regarded as part of the concluding remark for students of this EMBA program.

Representing students’ preliminary contribution,both to the academic world and business society at large.

NINE DEFINITE REASONS

WHY YOU SHOULD JOIN:

logo_1

THE FIRST AND THE ONLY ONE IN INDONESIA

The First EMBA in Strategic Marketing in Indonesia and by far still the only one.

Not focusing only on the tactical aspects of marketing.

Demonstrating a more strategic role of marketing to ensure the sustainability if companies.

logo_2

MOST RELEVANT WITH CURRENT AND FUTURE BUSINESS LANDSCAPE

Aligned with the landscape of new Indonesia and the new ASEAN ass well

Designed to give a more contestual point of views according to what happen in Indonesia now and in the near future.

Relevant topics with ASEAN Economic Community as big and promising one single borderless market.

logo_3

MOST ENGAGED WITH REAL BUSINESS SOCIETY

Opportunities to meet and learn from real business practitioners.

Involvement in so many offline marketing activities organized by MarkPlus, Inc.

Opportunitiy for selected students to join Executive Education Program or attending The Jakarta CMO Club events where they can meet the real top notch CMOs of Indonesia.

logo_4

MOST RIGOROUS AND UPDATED MARKETING CONCEPTS

Combining the indisputably proven legacy marketing concepts with more advanced relevant marketing concepts known as the New Wave Marketing.

Acknowledging the academic contect that function as the primary platform strictly implemented at SBM-ITB.

Conveying the newest concept while it is still fresh and relevant without any unnecessary delay

logo_5

FACILITATED BY SCHOLARLY ACADEMICIANS AND EXPERIENCE PRACTITIONERS

Combining academicians with strong practical knowladge and practitioners with strong conceptual capability.

Able to give the best from both academic and business world to the participants.

Featuring a keynote lecture delivered by academician or business luminaries in every opening session.

logo_6

VARIOUS MARKETING EVENTS AS ADDITIONAL VALUE FOR STUDENTS

Opportunity to attend several marketing-related events such as Asia Marketing Summit organized by MarkPlus, Inc.

Enriching students’ perspective towards marketing in an enjoyable approach yet full with invaluable lessons.

Introducing ‘extra and informal’ sessions rarely conducted so far in similar MBA programs in Indonesia.

logo_7

NETWORKING OPPORTUNITIES THROUGH MARKPLUS CENTERS FOR VARIOUS INTERESTS

Opportunity to join by-invitation-only discussion forums conducted regularly by MarkPlus Centers for variious interests (economy & business, public
services, transportation & logistics, and small-medium enterprise).

Featuring luminaries of leaders and practitioners both from business and goverment sectors.

Presenting first hand information from the right sources as well as establishing valuable network.

logo_8

NEW REVERSED CASE METHOD: THE CODIFICATION OF GUEST LECTURERS’ TACIT KNOWLEDGE

Delivering ‘up-close and personal’ sessions with renowned guest lecturers in a ‘story-telling’ approach.

Challange students to convert the tacit knowledge into explicit knowledge supported with relevant theories and concepts.

Facilitating students to develop a simple but sound model. identify gaps with the theories, and point out the lessons learned.

logo_9

STUDENTS-BASED BOOK PUBLICATION AT THE END OF PROGRAM

Positivity for students to co-create and collaborate with their own classmates to author and publish a book at the end of this program.

Regarded as part of the concluding remark for students of this EMBA program.

Representing students’ preliminary contribution,both to the academic world and business society at large.

LEARNING METHOD

PROGRAM COURSES

FACULTY MEMBERS & FACILITATOR TEAM

Prof. Kuntoro Mangkusubroto
Founder and Chairman
School Advisory Council SBM ITB

DR. Agung WIcaksono
Academic Committee
SBM ITB Jakarta Campus

DR. Yos Sunitiyoso
Director
SBM ITB Jakarta Campus

DR. (H.C.) Hermawan Kartajaya
Founder and Chairman
MarkPlus, Inc.

DR. Jacky Mussry
Deputy CEO
MarkPlus, Inc.

Iwan Setiawan, MBA
Chief Knowledge Officer
MarkPlus, Inc.

STEPS OF ENROLLMENT

REQUIRED DOCUMENTS

  • Copy of TOEFL ITP/IBT/IELTS certificate (If any)
    – Minimum score for TOEFL ITP: 500 (PBT), 61 (IBT), 173 (CBT)
    – Minimum score for IELTS 5,5
  • Copy of TPA Bappenas certificate (If any) for Indonesian citizen applicants
    – (Minimum score 475)
  • Copy of undergraduate certificate
  • Copy of undergraduate academic transcript
  • Copy of Degree equalization from DIKTI (for Indonesian overseas graduates)
  • Copy of health insurance membership
  • Recent color photographs sized 4×6 cm (1 sheet)
  • Copy of GMAT certificate (for international applicants only)
  • Copy of passport & KITAS VISA (for international applicants only)
  • Copy of statement letters & statement of purpose

 

*Hardcopy documents must be sent to MarkPlus Main Campus, EightyEight@Kasablanka, 8th Floor, Jalan Casablanca Raya Kav 88, Jakarta (UP: Dina Kusuma) before deadline of document submission

*All the original documents must be submitted online through www.usm.itb.ac.id/oreg/

DOWNLOAD STATEMENT LETTERS

Download Statement letter and statement of purpose on the right button

ADMISSION TEST* (TPA** & ELPT)

*If the candidates have not prossess TPA & TOEFL score, join the admission test with schedule as below :

Group Deadline Document Submission Test Date
Group I 27 August 2018 15 September 2018
Group II 24 September 2018 6 October 2018
Group III 22 October 2018 3 November 2018

*You may get your TPA & TOEFL score first by join Bappenas public exam schedule (www.bit.ly/TPA-Schedule)
**TPA by Bappenas

Tuition Fee:
IDR 125 Million

Program Duration:
18 Months

TUITION FEE BREAKDOWN

Component Currency Amount Remark
Confirmation Fee IDR 15,000,000 Payable after confirmation form submit
Tuition Fee 1 IDR 30,000,000 Payable before Semester I starts (December 2018)
Tuition Fee 2 IDR 20,000,000 Payable before Semester II/Short Semester starts (March 2019)
Tuition Fee 3 IDR 40,000,000 Payable before Semester III Short Semester starts (June 2019)
Tuition Fee 4 IDR 20,000,000 Payable before Semester IV Short Semester starts (November 2019)
Total (IDR)   125,000,000

STUDENTS LOUNGE

THEATER CLASS

RECEPTIONIST

LIBRARY

STUDENTS LOUNGE

THEATER CLASS

RECEPTIONIST

LIBRARY

 
 

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