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OVERVIEW

Executive MBA in Strategic Marketing SBM ITB & MarkPlus Institute is the first and the only one postgraduate program in strategic marketing in Indonesia. Conducted all in English, the program is designed to give you the understanding of how marketing strategy should be formulated in the landscape of new Indonesia and the new ASEAN as well.

Most subjects are designed to give a more contextual point of views according to what happen in Indonesia now and in the near future. On top of that, this program also includes the relevance of ASEAN Economic Community as one important aspect of marketing in viewing ASEAN as big and promising one single borderless market.

SBM ITB that was selected as The Best Business School 2017 by Global Brands Magazine and MarkPlus, Inc as the leading marketing consulting in Indonesia makes this collaboration as the most profound and rigor master program in strategic marketing.

OVERVIEW

Executive MBA in Strategic Marketing SBM ITB & MarkPlus Institute is the first and the only one postgraduate program in strategic marketing in Indonesia. Conducted all in English, the program is designed to give you the understanding of how marketing strategy should be formulated in the landscape of new Indonesia and the new ASEAN as well.

Most subjects are designed to give a more contextual point of views according to what happen in Indonesia now and in the near future. On top of that, this program also includes the relevance of ASEAN Economic Community as one important aspect of marketing in viewing ASEAN as big and promising one single borderless market.

SBM ITB that was selected as The Best Business School 2017 by Global Brands Magazine and MarkPlus, Inc as the leading marketing consulting in Indonesia makes this collaboration as the most profound and rigor master program in strategic marketing.

TESTIMONIALS

NINE DEFINITE REASONS

WHY YOU SHOULD JOIN:

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THE FIRST AND THE ONLY ONE IN INDONESIA

The First EMBA in Strategic Marketing in Indonesia and by far still the only one.

Not focusing only on the tactical aspects of marketing.

Demonstrating a more strategic role of marketing to ensure the sustainability if companies.

MOST RELEVANT WITH CURRENT AND FUTURE BUSINESS LANDSCAPE

Aligned with the landscape of new Indonesia and the new ASEAN as well

Designed to give a more contestual point of views according to what happen in Indonesia now and in the near future.

Relevant topics with ASEAN Economic Community as big and promising one single borderless market.

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MOST ENGAGED WITH REAL BUSINESS SOCIETY

Opportunities to meet and learn from real business practitioners.

Involvement in so many offline marketing activities organized by MarkPlus, Inc.

Opportunitiy for selected students to join Executive Education Program or attending The Jakarta CMO Club events where they can meet the real top notch CMOs of Indonesia.

MOST RIGOROUS AND UPDATED MARKETING CONCEPTS

Combining the indisputably proven legacy marketing concepts with more advanced relevant marketing contexts known as the New Wave Marketing.

Acknowledging the academic contect that function as the primary platform strictly implemented at SBM-ITB.

Conveying the newest concept while it is still fresh and relevant without any unnecessary delay

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FACILITATED BY SCHOLARLY ACADEMICIANS AND EXPERIENCE PRACTITIONERS

Combining academicians with strong practical knowledge and practitioners with strong conceptual capability.

Able to give the best from both academic and business world to the participants.

Featuring a keynote lecture delivered by academician or business luminaries in every opening session.

VARIOUS MARKETING EVENTS AS ADDITIONAL VALUE FOR STUDENTS

Opportunity to attend several marketing-related events such as Asia Marketing Summit organized by MarkPlus, Inc.

Enriching students’ perspective towards marketing in an enjoyable approach yet full with invaluable lessons.

Introducing ‘extra and informal’ sessions rarely conducted so far in similar MBA programs in Indonesia.

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NETWORKING OPPORTUNITIES THROUGH MARKPLUS CENTERS FOR VARIOUS INTERESTS

Opportunity to join by-invitation-only discussion forums conducted regularly by MarkPlus Centers for various interests (economy & business, public services, transportation & logistics, and small-medium enterprise).

Featuring luminaries of leaders and practitioners both from business and goverment sectors.

Presenting first hand information from the right sources as well as establishing valuable network.

NEW REVERSED CASE METHOD: THE CODIFICATION OF GUEST LECTURERS’ TACIT KNOWLEDGE

Delivering ‘up-close and personal’ sessions with renowned guest lecturers in a ‘story-telling’ approach.

Challange students to convert the tacit knowledge into explicit knowledge supported with relevant theories and concepts.

Facilitating students to develop a simple but sound model. identify gaps with the theories, and point out the lessons learned.

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STUDENTS-BASED BOOK PUBLICATION AT THE END OF PROGRAM

Positivity for students to co-create and collaborate with their own classmates to author and publish a book at the end of this program.

Regarded as part of the concluding remark for students of this EMBA program.

Representing students’ preliminary contribution, both to the academic world and business society at large.

NINE DEFINITE REASONS

WHY YOU SHOULD JOIN:

logo_1

THE FIRST AND THE ONLY ONE IN INDONESIA

The First EMBA in Strategic Marketing in Indonesia and by far still the only one.

Not focusing only on the tactical aspects of marketing.

Demonstrating a more strategic role of marketing to ensure the sustainability if companies.

logo_2

MOST RELEVANT WITH CURRENT AND FUTURE BUSINESS LANDSCAPE

Aligned with the landscape of new Indonesia and the new ASEAN ass well

Designed to give a more contextual point of views according to what happen in Indonesia now and in the near future.

Relevant topics with ASEAN Economic Community as big and promising one single borderless market.

logo_3

MOST ENGAGED WITH REAL BUSINESS SOCIETY

Opportunities to meet and learn from real business practitioners.

Involvement in so many offline marketing activities organized by MarkPlus, Inc.

Opportunitiy for selected students to join Executive Education Program or attending The Jakarta CMO Club events where they can meet the real top notch CMOs of Indonesia.

logo_4

MOST RIGOROUS AND UPDATED MARKETING CONCEPTS

Combining the indisputably proven legacy marketing concepts with more advanced relevant marketing concepts known as the New Wave Marketing.

Acknowledging the academic context that function as the primary platform strictly implemented at SBM-ITB.

Conveying the newest concept while it is still fresh and relevant without any unnecessary delay

logo_5

FACILITATED BY SCHOLARLY ACADEMICIANS AND EXPERIENCE PRACTITIONERS

Combining academicians with strong practical knowledge and practitioners with strong conceptual capability.

Able to give the best from both academic and business world to the participants.

Featuring a keynote lecture delivered by academician or business luminaries in every opening session.

logo_6

VARIOUS MARKETING EVENTS AS ADDITIONAL VALUE FOR STUDENTS

Opportunity to attend several marketing-related events such as Asia Marketing Summit organized by MarkPlus, Inc.

Enriching students’ perspective towards marketing in an enjoyable approach yet full with invaluable lessons.

Introducing ‘extra and informal’ sessions rarely conducted so far in similar MBA programs in Indonesia.

logo_7

NETWORKING OPPORTUNITIES THROUGH MARKPLUS CENTERS FOR VARIOUS INTERESTS

Opportunity to join by-invitation-only discussion forums conducted regularly by MarkPlus Centers for various interests (economy & business, public services, transportation & logistics, and small-medium enterprise).

Featuring luminaries of leaders and practitioners both from business and goverment sectors.

Presenting first hand information from the right sources as well as establishing valuable network.

logo_8

NEW REVERSED CASE METHOD: THE CODIFICATION OF GUEST LECTURERS’ TACIT KNOWLEDGE

Delivering ‘up-close and personal’ sessions with renowned guest lecturers in a ‘story-telling’ approach.

Challange students to convert the tacit knowledge into explicit knowledge supported with relevant theories and concepts.

Facilitating students to develop a simple but sound model. identify gaps with the theories, and point out the lessons learned.

logo_9

STUDENTS-BASED BOOK PUBLICATION AT THE END OF PROGRAM

Positivity for students to co-create and collaborate with their own classmates to author and publish a book at the end of this program.

Regarded as part of the concluding remark for students of this EMBA program.

Representing students’ preliminary contribution, both to the academic world and business society at large.

LEARNING METHOD

PROGRAM COURSES

FACULTY MEMBERS & FACILITATOR TEAM

Prof. Kuntoro Mangkusubroto
Founder and Chairman
School Advisory Council SBM-ITB

Hermawan Kartajaya
Founder and Chairman of MCorp.

Dr. Yos Sunitioso
Head of MBA Program SBM ITB Jakarta Campus

DR. Agung WIcaksono
Academic Committee of
SBM-ITB Jakarta Campus

Yudo Anggoro, Ph.D
Lecturer SBM ITB Jakarta Campus

Dr. Jacky Mussry
CEO of MarkPlus, Inc.

Iwan Setiawan, MBA
CEO of
Marketeers

ADMISSION

Admission MBA Program

In general, applicants to SBM ITB postgraduate program must have the following:

  1. University graduates with accredited or equalized/recognized study programs.
  2. University’s accreditaton of applicant is preferred minimum B to be accepted into the intended program.
  3. Academic levels that can register/participate in the selection are Diploma IV (Applied Bachelor) or Bachelor level graduates.

1. Written Application

An eligible applicant for admission to MBA ITB you must provide a minimum TPA Bappenas score of 475 (not required for foreign candidates) and ELPT ITB score of 90.

Please prepare a compilation of relevant materials to showcase your qualifications. All materials must be submitted to www.usm.itb.ac.id/oreg by the application deadline. The relevant documents may include (but not limited to) the followings:

We require uploaded transcripts from all undergraduate academic institutions of your previous study.

You may upload temporary or student copy of your transcript; however, we will request an official copy for verification purposes should you be admitted to ITB.

There is no minimum GPA to apply. Undergraduate academics are just one factor uses to evaluate an applicant.

We require uploaded bachelor’s degree certificate from all undergraduate academic institutions of your previous study.

You may upload temporary or student copy of your certificate; however, we will request an official copy for verification purposes should you be admitted to ITB.

Applicant must have Diploma IV (Applied Bachelor) or Bachelor degree from an accredited college/university minimum B in Indonesia or reputable overseas university.

Certificate of ELPT from UPT Bahasa ITB with minimum score 90.

Certificate of TPA Bappenas from OTO Bappenas with a minimum score of 475.

*can be submitted later

Put e-mail address of 2 (two) or more of colleagues/lecturers who have professionally cooperated with you and able to give clear recommendation.

Transfer the registration fee and generate the Virtual Account number after you finish filling the data on the online registration.

Registration Fee

Indonesian Nationals: IDR 750,000
Foreign Nationals: IDR 1,500,000

You must be able to show proof of ownership of health insurance which is valid for a minimum of 2 semesters (renewable).

Applicants who use BPJS / KIS as health insurance, ITB only accepts BPJS / KIS documents funded by the agency / institution / company where the applicant / applicantparents works.

*can be submitted later if the applicant have passed the selection

Application Deadlines

Online registration: 27 September – 27 December 2023

2. Case-based interview

How to do this test?Please fill in Admission Confirmation Form. Later, the admission will send you business case in which you are required to make a concise analysis of the case for 500 – 800 words (max. 2 pages A4), font Arial size 11. The critical analysis shall make use information and facts provided in the case which can be combined with any concept/theory that you think relevant.The analysis shall answer these questions:

  1. What is the problem faced by the decision maker(s) in the case?
  2. What is your proposed solution/decision if you were the decision maker(s)? Explain and elaborate you solution/decision.

You have maximum of 1×24 hour to submit your essay containing your analysis to the designated link/e-mail that will be delivered by the Admission and we will invite you for interview if your essay passes our academic standards*. Please note that we will also check if your essay consists of plagiarism act. *For Entrepreneurship program (Jakarta and Bandung Campus) applicants, during the essay interview you also require to present your business proposal.

Admission Schedule

3. Post-Interview activities

We will announce your interview result one month after the interview, at the latest. For those of you who got accepted, please follow the next step of the admission process by referring to Pendaftaran Ulang Program Pasca Sarjana.

Please also note that TPA and TOEFL certificates are still needed and will be collected during your study if you get accepted for this program.

APPLICATION PROCEDURE & REQUIREMENT

  • Possess a Bachelor/Diploma 4 degree from accredited universities (minimum B). Overseas undergraduate applicants must submit eqalization statement from DIKTI.
  • Submit the soft copy of the following document to MarkPlus Institute  :
    1. Copy of TOEFL ITP/IBT/IELTS certificate
    2. Copy of TPA Bappenas certificate for Indonesia citizen applicants
    3. Copy of GMAT certificate for international applicants

    *SBM ITB is regulary hosting the collective test for TPA and ELPT, you can find the schedule on our admission page or by filling bit.ly/ADM_POSTGRADSBM

  • Register online and upload all required documents at: http://usm.itb.ac.id/oreg. Online registration will be available on 10 September-24 October 2019.
  • Transfer the registration fee and generated the Virtual Account number after you finish filling the data on online registration.
  • SBM ITB postgraduate applicants must confirm his/her admission process by submitting copies of the documents after the online registration is completed. Confirmation through this link: bit.ly/ADM_POSTGRADSBM.
  • Submit the summary of your online registration and admission fee payment to: nathaya.rattu@markplusinc.com
  • Join the interview test

STEPS OF ENROLLMENT

Tuition Fee:
IDR 160 Million

Program Duration:
18 Months

TUITION FEE BREAKDOWN

No Component Currency Tuition Fee Remark
1 Tuition Fee 1 IDR 45,000,000 Payable before Semester I starts (December 2023)
2 Tuition Fee 2 IDR 25,000,000 Payable before Semester II/Short Semester starts (May 2024)
3 Tuition Fee 3 IDR 45,000,000 Payable before Semester III (July 2024)
4 Tuition Fee 4 IDR 45,000,000 Payable before Semester III starts (January 2024)
Total (IDR) 160,000,000

TUITION FEE BREAKDOWN

No Component Currency Amount Remark
1 Tuition Fee 1 IDR 45,000,000 Payable before Semester I starts (December 2023)
2 Tuition Fee 2 IDR 25,000,000 Payable before Semester II/Short Semester starts (May 2024)
3 Tuition Fee 3 IDR 45,000,000 Payable before Semester III (July 2024)
4 Tuition Fee 4 IDR 45,000,000 Payable before Semester III starts (January 2024)
Total (IDR) 160,000,000

FREQUENTLY ASKED QUESTIONS

General Questions

All classes will be held offline at Philip Kotler Theater at eighty-eight office tower Kota Kasablanka, unless special circumstance happen such an increase in COVID-19 number.

Our program is designed to be completed in 18 months with classes held on weekend (Saturday and Sunday).

Your degree is legitimately issued by SBM-ITB 

The programme is taught by members of SBM-ITB faculty and MarkPlus, Inc. practitioners to get insight from both theoretical and practices perspectives. SMEMBA also invite guest lecture from global oriented company to enrich the class insight and experience.

SMEMBA is aimed at people who have gained some high-quality work experience, but who are at a relatively early stage in their career. It is suitable for people who want to increase their knowledge of Strategic marketing to:

  • Enhance their existing career and accelerate their promotion prospects
  • Change career by changing function, or industry
  • Start their own business.
Above all, the MBA prepares you for strategic marketing in the new market of Indonesia and ASEAN context

Most teaching takes the form of structured lectures and case studies. The style is participatory and classes frequently include case analysis and discussion. There are also projects and group work, field investigations and visits, as well as individual research and simulations.

The class will be held on Philip Kotler Theater Class at 88 Office Tower Kota Kasablanka.

Finance related information

The total tuition fee for a 18 months studies is IDR 160 000 000 with 4 installment.

The application fee is IDR 750.000 and it was un-refundable.

Admission Process and Requirements

SMEMBA starts its admission on September 2023 and ends at the end of December 2023.

For The Class of 2024, the admission starts at the end of September 2023.

The Application for The Class of 2024, will end at the end of December 2023.

All classes will be held offline at Philip Kotler Theater at eighty-eight office tower Kota Kasablanka, unless special circumstance happen such an increase in COVID-19 number.

Having at least 3 years full-time working experience is a key benchmark for the Admissions Committee to evaluate the candidates’ suitability for joining the program. The average working experience of our participants is 5 years while the average age is 32 years old. Prospective candidate who have less than 3 years’ experience are encourages to send their resumes for a preliminary review before proceeding with the application.

Full-time employment is a prerequisite for being admitted to the program. The program is designed in a way that participants are encouraged to apply what they have learnt in class at the workplace and then share their insight with fellow participants. Prospective candidate are encourage to send their resumes for a preliminary review before proceeding with the application.

Applicant must have Diploma IV (applied bachelor) or Bachelor degree from an accredited collage/ university minimum B in Indonesia or reputable overseas university and an eligible applicant for admission to MBA ITB must provide a minimum TPA Bappenas score of 475 (not required for foreign candidates) and ELPT ITB score of 90.

There is no particular preference. We welcome applications from arts, languages and philosophy graduates as well as those from the pure sciences, engineering, maths, and the social sciences, including business and economics.

An interview is required for every participant. After we review the completed application, we will be sending invitation to applicant email for a group case-based interview. You will be receiving a case to be analyze and discuss in the interview with other applicant and interviewer(s).

After your application is submitted to the SBM-ITB MBA program, you can expect the following timeline for updates from the admission team. Application who are invited to interview will be notified via email. The interview invitation email will include a link to schedule an interview, and resources to prepare for a case-based interview. And this process will be taking about 5 working days after the end of the application for each batch.

As for now, other English tests other than ELPT ITB is not accepted and it is mandatory.

1. Register directly when the registration form on the https://admission.itb.ac.id page is carried out in bold and only 2 date options are available for that period with a selection fee of IDR 400,000.

2. Register directly at PSDM ITB https://psdm.itb.ac.id/information-test-elpt/. However, this is implemented offline on the Ganesha campus with a variety of choices with a selection fee of IDR 200,000

Both results can be accepted during the ITB program registration process

A TPA test is a must for applying the program with minimum score of 475 unless you are a foreign applicant where GMAT score might be submitted.

There is no strict requirement on this. The letters can be from current or past supervisors, business partners, colleagues, etc.

STUDENTS LOUNGE

THEATER CLASS

RECEPTIONIST

LIBRARY

STUDENTS LOUNGE

THEATER CLASS

RECEPTIONIST

LIBRARY

 
 

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