ASEAN MBA and Strategic Marketing Executive MBA Launched

ASEAN MBA and Strategic Marketing Executive MBA Launched

Two Indonesian best institutions launched collaboration. SBM ITB as best business school in Indonesia and MarkPlus as best marketing strategist jointly launched Executive MBA in Strategic Marketing with the first intake in August 2016. At the same time, the ASEAN MBA – a masterpiece of SBM ITB and Universiti Sains Malaysia (USM) – is also promoted in the exhibition of the 1st ASEAN Marketing Summit. The marketing summit presented none other than the Marketing Guru whose books became a bible for business school students, Prof. Philip Kotler.

About Executive MBA in Strategic Marketing

Located in Jakarta, Executive MBA in Strategic Marketing is designed to give the understanding about how marketing strategy should be formulated in a business. This course aims to assist the class participants in designing holistic approach for end-to-end marketing formulation, starting from marketing management to its marketing communication and operational. Soft skill such as leadership, negotiation skill, and decision making are also learned here to give the class participants complete skill set for strategizing marketing for business.


Located in Bandung and Penang, ASEAN MBA mission’s is to developed socially responsible entrepreneurial leaders for a sustainable ASEAN. The primary objective of the ASEAN MBA program is to provide knowledge, insight ans skills for future global leaders who will influence changes in organizations and communities they are involved in. ASEAN MBA graduates will be business leaders with entrepreneurial mindset of the future in charge of effective organizations which are market driven, globally aware, socially responsible for sustainable ASEAN Economic Community in social and cultural aspects.

Besides full-time format, ASEAN MBA program is also offered in modular system. Modular system allows executives to pursue a non-degree program while continuing their professional lives.


To be admitted, you must have an excellent bachelor’s degree and good command of English. In the selection process, you must passed our series of admission test, academic English and interview.

The first intake is August 2016 class. We welcome you to join this program.

Executive MBA in Strategic Marketing

e-mail : admission-jkt@sbm-itb.ac.id
telp : +62 21 5296868
fax : +62 21 52920095


Full-time ASEAN MBA applicants

Ms. Nurrani Hasan
e-mail: nurrani.k@sbm-itb.ac.id

Mr. Indra Dewanata
e-mail: indra.dewanata@cce.sbm-itb.ac.id


Sources: http://www.sbm.itb.ac.id/asean-mba-and-strategic-marketing-executive-mba-launched.html

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